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Case study

How White Label Agency Achieved 50.3% AI Resolution with Automated Data Capture

AI-Powered Support Meets Automated Reporting

Published
March 24, 2026
5
mins read
50.3%
Messages resolved by AI
70.6%
Faster response time
100%
Tickets automatically categorised via flows

White Label Agency

White Label Agency is an end-to-end e-commerce solutions partner helping brands grow across the digital commerce landscape in Thailand and the wider region. From e-commerce enablement and supply chain operations to marketing services such as TikTok Shop Live, short-form video production, and affiliate management, the agency is one of the leaders in its industry domestically.

E2E eCommerce Growth Partner
Thailand
https://www.linkedin.com/company/whitelabel-agency-th/
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Problem
Solution
Results

Agents had to manually input data to categorize each conversation in order to generate reports.

With flows, White Label can tag conversations automatically based on keyword triggers, which can be used to generate reports in Zaapi analytics.

All tagging and reporting is automated, which significantly reduces manual workload.

Human agents are only available during business hours to address customer inquiries and log data for reporting.

Zaapi's AI agent and our automation flows work around the clock.

Customers can now be serviced 24/7, allowing human agents to reallocate their time to other accounts.

Managing multiple agents across accounts creates unclear ownership and duplicated work.

Zaapi assigns conversations with role-based access and clear ownership per agent.

Better accountability, less duplication, and smoother team coordination.

AI agent

50% of CS automated within 4 weeks

Before
After
AI agent

Zaapi AI is the new most productive member of the team

Automations

Automating data capture with smart tagging

Unified inbox

Data reporting automated and at scale

The Result

Zaapi helped White Label Agency streamline customer support operations by combining AI and automation flows to handle conversations and capture structured data in real time. This enabled faster response times, reduced manual work, and allowed the team to scale support efficiently while maintaining consistent service quality.

Wittawin Nattipanya, Digital Customer Service Manager

"Between using an AI agent to answer customer queries 24/7 and collecting and reporting data accurately, we were facing a dilemma. By combining automated data capture and AI, Zaapi's solution provided the best of both worlds and helped us resolve this issue beautifully. Now we can serve our customers 24/7 and report data to our clients without any manual effort."

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