Terms of Use

1. Introduction

These Terms govern your access to and use of the website, applications, and services provided by ZAAPI PTE. LTD. (“Zaapi”, “we”, “us”, or “our”).

By creating an account, accessing, or using the Services, you agree to be legally bound by these Terms and our Privacy Policy. If you do not agree, you must not use the Services.

We may update these Terms from time to time. Updated versions will be posted with a revised effective date. Continued use after updates constitutes acceptance of the revised Terms.

2. Eligibility and Account Registration

To use the Services, you must:

• Be at least 18 years old or the age of majority in your jurisdiction.
• Have authority to bind your business (if registering on behalf of an entity).
• Provide accurate and complete registration information.
• Maintain the security of your login credentials.

You are responsible for all activity under your account. Notify us immediately at hello@zaapi.com if you suspect unauthorized access.

3. Account Use and Responsibilities

You agree to:

• Use the Services only for lawful purposes.
• Comply with all applicable laws and regulations.
• Obtain all necessary consents from customers whose data you process using Zaapi.
• Comply with third-party platform policies (including but not limited to Meta, WhatsApp, LINE, Shopee, Lazada, TikTok, Shopify).
• Apply for and obtain Zaapi's approval before connecting a WhatsApp Business account, and comply with clause 5.2 at all times.

You must not:

• Send unlawful, unsolicited, or non-consensual marketing communications.
• Upload malicious code or attempt to disrupt the Services.
• Reverse engineer, copy, or resell the Services without authorization.
• Impersonate others or access accounts without permission.

Zaapi may suspend or terminate accounts that violate these Terms.

4. Data Protection and Roles

4.1 Controller and Processor Roles

When you use Zaapi to process customer communications and personal data:

• You act as the data controller.
• Zaapi acts as a data processor on your behalf.

You are responsible for:

• Ensuring lawful processing.
• Obtaining consent where required.
• Responding to data subject requests.

Zaapi processes data in accordance with its Privacy Policy and applicable data protection laws. A current list of the sub-processors Zaapi engages to process customer personal data is available at www.zaapi.com/sub-processors.

If required under applicable law (including GDPR or UK GDPR), a Data Processing Addendum (DPA) may apply.

5. Integrations and External Services

5.1 General

Zaapi allows connection to third-party platforms.

By enabling an integration, you authorise Zaapi to access and process the data necessary to provide the Services, and you agree to comply with the terms and policies of the relevant third-party platform.

Zaapi is not responsible for:

• Third-party platform availability.
• Policy changes made by third-party platforms.
• Data practices of external services.
• Any action a third-party platform takes against your account, including suspension, restriction, rate-limiting, or termination.

5.2 WhatsApp Business Integration

(a) Approval required. Access to the WhatsApp Business integration is by application only. You may not connect a WhatsApp Business account to the Services unless and until Zaapi has approved your application. Any attempt to connect a WhatsApp Business account without approval, or to circumvent the application process, is a material breach of these Terms.

(b) Assessment criteria. Zaapi assesses applications against the WhatsApp Business Messaging Policy, the WhatsApp Business Terms of Service, the WhatsApp Messaging Guidelines, the Meta Commerce Policy, and Zaapi's own onboarding and risk criteria. Applications from businesses whose goods, services or activities fall within a category prohibited or restricted under the WhatsApp Business Messaging Policy will not be approved.

(c) Discretion; no entitlement. Approval is granted at Zaapi's sole and absolute discretion. Nothing in these Terms entitles you to a WhatsApp Business integration, to a decision within any particular time, or to reasons for a decision beyond what applicable law requires. Zaapi may decline, defer, condition or limit any application, and may impose additional requirements on any approved connection.

(d) Information and verification. You must provide any information, documentation or verification Zaapi reasonably requests in connection with your application or an approved connection, including business registration details, evidence of licences or permits, details of the goods or services you sell, and evidence of your opt-in and opt-out flows. You warrant that all such information is accurate, complete and not misleading, and you must notify Zaapi promptly if it ceases to be accurate.

(e) Ongoing conditions of use. Approval is conditional and continuing. For as long as your WhatsApp Business account is connected, you must at all times:

• comply with the WhatsApp Business Messaging Policy, the WhatsApp Business Terms of Service, the WhatsApp Messaging Guidelines and all other applicable Meta and WhatsApp policies, as updated from time to time;
• only message people who have given you their mobile number and have opted in to receive your messages, and honour all opt-out, block and stop requests;
• maintain an accurate WhatsApp Business profile and not impersonate or misrepresent your business;
• only initiate conversations using approved Message Templates, and use each template only for its designated purpose;
• provide a prompt, clear and direct human escalation path where you use automation within the 24-hour customer service window;
• maintain a published privacy policy and all consents required by applicable law; and
• not use the connection for any activity described in clause 5.2(b) as prohibited or restricted, or otherwise use the Services to send messages at scale in an unauthorised manner.

A change in your business, ownership, products or messaging practices that would have affected the original assessment must be notified to Zaapi in advance, and may require re-approval.

(f) Suspension and disconnection. Zaapi may suspend, restrict, rate-limit or disconnect your WhatsApp Business integration immediately, at any time, with or without prior notice, where Zaapi determines (acting reasonably) that:

• you are in breach of clause 5.2(e), or of any WhatsApp, Meta or applicable third-party policy;
• information you provided under clause 5.2(d) was inaccurate, incomplete or misleading, or has ceased to be accurate;
• your account is generating elevated rates of user blocks, reports or negative feedback, or its WhatsApp quality rating has fallen;
• Meta or WhatsApp has notified, requested or required Zaapi to take action, or has taken action against your account;
• your continued connection poses a risk to Zaapi's standing as a WhatsApp Business Solution Provider, to the Services, or to other Zaapi customers; or
• suspension or disconnection is required by law or by a competent authority.

Where circumstances allow, Zaapi will give notice before disconnecting and, where the breach is capable of remedy, a reasonable opportunity to remedy it. Zaapi is not required to do so where the breach is serious, is not capable of remedy, is required to be actioned by Meta or WhatsApp, or where delay would expose Zaapi, its customers or WhatsApp users to risk.

(g) Automated enforcement. You acknowledge and agree that Zaapi may use automated systems and monitoring, alongside human review, to detect the circumstances described in clause 5.2(f), and that suspension or disconnection may be applied automatically by those systems. You may request human review of any automated disconnection under clause 5.2(j).

(h) Independent action by Meta and WhatsApp. Meta and WhatsApp may independently limit, suspend, restrict or terminate your access to the WhatsApp Business Services under their own terms and policies, without reference to Zaapi and without notice. Zaapi has no control over, and accepts no responsibility or liability for, such action. Where WhatsApp terminates an account for policy violations, WhatsApp may bar you and your organisation from all future use of WhatsApp products and services.

(i) Effect of disconnection. On disconnection you will immediately lose the ability to send and receive WhatsApp messages through the Services. Disconnection of the WhatsApp Business integration does not of itself terminate your Zaapi account or your subscription, and does not relieve you of any obligation to pay fees already due.

(j) Review and reapplication. If your application is declined or your connection is disconnected, you may request a review by contacting hello@zaapi.com. You may reapply once the circumstances that led to the decision have been resolved. Zaapi is under no obligation to approve a reapplication.

(k) No endorsement or assurance. Approval of your application does not constitute an endorsement of your business, a determination that your messaging complies with any WhatsApp, Meta or legal requirement, or any assurance that Meta or WhatsApp will not take action against your account. You remain solely responsible for your compliance at all times.

(l) Transition for existing connections. WhatsApp Business accounts connected before the effective date of these Terms remain subject to clauses 5.2(d) to 5.2(k). Zaapi may review any existing connection and require it to be submitted for assessment under clause 5.2(b), and may suspend or disconnect it in accordance with clause 5.2(f).

6. Acceptable Use

6.1 Acceptable Use and Marketing Compliance

You agree not to use Zaapi to:

• Violate anti-spam or marketing laws (including TCPA (US), CAN-SPAM (US), PECR (UK), GDPR, UK GDPR).
• Send messages without required opt-in consent.
• Circumvent messaging platform rules.
• Send WhatsApp messages to any person who has not given you their mobile number and opted in to receive them.
• Send WhatsApp messages promoting goods, services or activities prohibited or restricted under the WhatsApp Business Messaging Policy or the Meta Commerce Policy.
• Use approved Message Templates for any purpose other than the purpose for which they were approved.

You are solely responsible for ensuring compliance with all applicable communications and consumer protection laws.

6.2 Automated Access and System Integrity

You must not use any bot, script, scraper or other automated means to access or interact with the Services, except through an interface or API that Zaapi has expressly made available to you. You must not attempt to access any account or data you are not authorised to access, circumvent any security or rate-limiting measure, or place undue load on the Services or their supporting infrastructure.

Where Zaapi detects or reasonably suspects any such activity, Zaapi may immediately and without notice suspend or terminate your account, disconnect any integration and block your access, including by automated means. Suspension or termination under this clause does not entitle you to any refund.

7. Intellectual Property

All intellectual property rights in the Services belong to Zaapi or its licensors.

You may not copy, modify, distribute, or create derivative works without written permission.

User Content

You retain ownership of your content.

You grant Zaapi a limited, non-exclusive, worldwide license to host, store, and process your content solely to provide and improve the Services.

8. Service Availability and Modifications

The Services are provided on an “as is” and “as available” basis.

We do not guarantee uninterrupted or error-free operation.

We may modify, suspend, or discontinue any part of the Services at any time.

9. Fees and Payments (If Applicable)

If you subscribe to a paid plan:

• Fees are billed in advance.
• Fees are non-refundable unless required by law.
• Failure to pay may result in suspension.
• Suspension or disconnection of the WhatsApp Business integration under clause 5.2(f) does not entitle you to a refund, credit or reduction of fees, except where required by law.

10. Indemnification and Liability

We may suspend or terminate access if:

• You violate these Terms.
• Required by law.
• Your activity poses risk to systems or users.
• Your WhatsApp Business integration has been disconnected under clause 5.2(f) for a serious or repeated breach.

You may terminate your account at any time.

Upon termination, your access ends immediately. Certain provisions survive termination.

11. Indemnification

You agree to indemnify and hold harmless Zaapi, its affiliates, officers, employees, and agents from claims, damages, losses, liabilities, and expenses arising from:

• Your use of the Services.
• Your violation of these Terms.
• Your violation of applicable laws.
• Your infringement of third-party rights.

12. Disclaimer of Warranties

To the fullest extent permitted by law:

The Services are provided “as is” and “as available”.

Zaapi disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

13. Limitation of Liability

13.1 Indirect Damages

To the maximum extent permitted by law, Zaapi shall not be liable for:

• Loss of profits
• Loss of revenue
• Loss of data
• Loss of business opportunity
• Loss of goodwill
• Indirect, incidental, special, consequential, or punitive damages

13.2 Liability Cap

To the maximum extent permitted by law, Zaapi’s total aggregate liability arising out of or relating to the Services shall not exceed the total fees paid by you to Zaapi in the twelve (12) months preceding the claim.

If you are using a free plan, Zaapi’s total liability shall not exceed USD $100.

13.3 Non-Excludable Liability (UK & Mandatory Law)

Nothing in these Terms excludes or limits liability for:

• Death or personal injury caused by negligence.
• Fraud or fraudulent misrepresentation.
• Any liability that cannot be excluded under applicable law.

13.4 WhatsApp Business Integration

Subject to clause 13.3, Zaapi shall not be liable for any loss or damage arising from: (a) the refusal, delay, conditioning or revocation of approval under clause 5.2; (b) the suspension, restriction or disconnection of your WhatsApp Business integration under clause 5.2(f), including where applied automatically; or (c) any action taken by Meta or WhatsApp against your account.

14. Export Control and Sanctions

You represent that:

• You are not located in a country subject to sanctions.
• You are not on any sanctions list maintained by Singapore, the United States, United Kingdom, or European Union.

You agree not to use the Services in violation of export control laws.

15. Dispute Resolution and Governing Law

These Terms are governed by the laws of Singapore, without regard to conflict of law principles.

If you are a consumer residing in the UK, EU, or other jurisdiction with mandatory consumer protections, nothing in these Terms limits your statutory rights.

Any disputes shall be submitted to the courts of Singapore unless otherwise required by mandatory consumer protection laws.

16. Force Majeure

Zaapi is not liable for delays or failure caused by events beyond reasonable control, including but not limited to natural disasters, internet outages, government actions, or third-party service disruptions.

17. Updates to These Terms

We may revise these Terms periodically. Updated versions will be posted with a new effective date.

18. Contact Information

ZAAPI PTE. LTD.
68 Circular Road, #02-01
Singapore 049422
Email: hello@zaapi.com
Website: https://www.zaapi.com

Effective Date

These Terms of Service were last updated on July 29, 2026.

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