Table of Content

Ahead of the Curve: Marketing Trends 2024 Unveiled

Gear up for a successful 2024 with our comprehensive guide to the top marketing trends! From Voice Search Optimization to AI integration.

Tips
Marketing trends

💡 Key Takeaways

  • Adaptive Technology Integration: Prioritize Voice Search Optimization (VSO) and embrace AI for personalized and engaging marketing strategies.
  • Harness the power of influencer marketing and leverage social media and chat commerce for seamless customer interactions. Strategic Focus:
  • Keep data privacy in the spotlight, align marketing with a purpose-driven approach, and recognize the enduring impact of video content for a competitive edge in 2024.

The new year is here and that means new marketing trends are emerging for businesses and brands to embrace in 2024. Staying on top of the latest strategies and tactics will be key for brands looking to connect with consumers and drive results. In this blog, we summarize the top marketing trends to watch in 2024 based on the latest industry insights and forecasts. From leveraging artificial intelligence to tapping into new social media platforms. With awareness of what’s ahead, you’ll be ready to meet the demands of today’s market.

Here are the crystalized 7 Marketing trends in 2024 you need to watch out:

1. Voice Search Optimization

Marketing trends
Image Source: Appuals

You might already be familiar with Search Engine Optimization and already started adopting it. Voice Search Optimization (VSO) is similar as it is the process of making your website pages more visible so that users who perform voice searches will find them first. To guarantee that users of voice assistants find your website in the search results, voice search optimization is crucial.

According to stats in 2023, there were 1 billion voice searches every month. And, in 2024, voice searching will gain more and more popularity. The earlier you start your VSO, the better. Here is what you could do:

1. Use conversational language: Optimize your content for natural language queries. This means using natural phrases, words, and sentence structures that people would say and ask questions with through a voice assistant. Instead of traditional keywords, aim for longer phrase match queries. For example, rather than targeting "dog toys", target phrases like "What are the best dog toys for large breeds.”

2. Focus on featured snippets: Featured snippets are the boxed summaries that appear at the top of Google search results. They provide a direct answer to a search query, pulling a short extract from a webpage. To optimize for featured snippets, craft conversational headlines and descriptions, open with Q&A content using FAQ markup, target long-tail keywords, and answer questions searchers ask about your business or brands.

Marketing trends

3. For voice searches, page speed is an essential ranking factor: Voice search is negatively impacted by pages that load slowly. To improve page speed for voice search, compress images like WebP format, minimize HTTP requests and scripts, enable caching, use a CDN, defer JavaScript, and regularly test and optimize.

4. Optimize for local search: Optimize your website for local search queries.To improve local search visibility for voice queries, fully optimize your Google My Business listing with keywords, build out localized website content mentioning your city and region, add structured data for business info, encourage positive local reviews, target local SEO keywords, and make your business location easy to access for mobile users.

2. AI for Marketing

Marketing trends

In 2024, AI will dominate marketing software and strategies. Marketers will get to leverage AI to boost personalization, copy, and engagement but need to thoughtfully integrate it while maintaining human creativity and oversight. A report by McKinsey and Company stated that the adoption of AI in marketing is growing at a rate of 186% year on year and is expected to reach more than 107.5 billion U.S. dollars by 2028. Here are some of the uses of AI in marketing that you could adopt:

1. Data Analysis and Insights:

- Predictive Analytics: Anticipate trends and customer behavior.

- Customer Segmentation: Tailor campaigns based on audience characteristics.

2. Personalization:

- Content Personalization: Recommend personalized content.

- Ad Personalization: Target ads to specific audiences.

3. Chatbots and Virtual Assistants:

- Customer Service: Provide instant responses and 24/7 support.

- Lead Generation: Qualify leads through real-time engagement.

4. Social Media Management:

- Content Scheduling: Optimize posting times for maximum visibility.

- Sentiment Analysis: Gauge public sentiment for strategic adjustments.

5. Automated Visual Creation:

AI analyzes images and videos to understand audience preferences. Automatically generates creative designs for marketing materials, saving time and resources.

You can start utilizing your marketing workflow using the AI tools below:

Marketing trends
Gen AI Prism by BrainSolis

3. Influencer Marketing

Marketing trends

Image source: https://hoffmannmurtaugh.com/blog/influencer-marketing-for-brands/

Nowadays consumers seek beyond mere endorsements; they desire authentic and sincere connections with influencers. According to Forbes, influencer marketing platforms are growing rapidly, enabling even more lucrative collaborations between brands and content creators in 2024. The expanding size and value of this industry presents profitable partnership opportunities.

Marketing trends

The key is finding influencers with strong connections to your target audience and building collaborative relationships that drive real results. According to the report by Morning Consult in 2023, to find relatable partners, brands should look beyond mega-influencers and also connect with up-and-coming micro and nano influencers on the rise.

Here are the steps to effectively utilize influencer marketing:

  1. Identify your goals and target audience - What are you trying to achieve with influencer marketing and who are you trying to reach? This will inform the strategy.
  2. Research relevant influencers in your niche - Look for influencers with engaged followers in your target demographic. Vet them for brand fit.
  3. Set clear expectations - Detail deliverables, content guidelines, timelines, usage rights, and compensation in contracts but also allow influencers to put their unique spin on branded content while providing light guidance.
  4. Track performance - Use unique promo codes, links, and sales data to measure campaign ROI.
  5. Refine based on results - Double down on tactics that work and recalibrate ineffective efforts.

4. Social Media and Chat Commerce

Marketing trends

Social Media is here to stay (and to grow) as it is projected to grow by 5.7% compared to 2023 as seen in the report by Oberlo. Text-only posts without images or video are expected to gain traction, as users favor quick bites of content. Also, social platforms will take on search engine features enabling users to easily browse, explore, and shop from feeds and direct messages without leaving the app. Making the customer purchasing experience seamless to in-chat sales will help businesses close sales faster than ever.

Moreover, Metrics like shares and DM reach will become more important than vanity metrics like followers and likes as they reveal genuine user engagement, while followers and likes can be inflated. As feeds become algorithmic, shares drive to reach more than followers. DMs show proactive interaction versus passive feed consumption.

💡 Integrate your social media and e-commerce platforms with Zaapi for a streamlined inbox. Unify messaging from multiple platforms into one view to efficiently categorize, prioritize, and respond to customers. Key features like admin management, quick reply, customized tags, and filters help brands deliver fast, personalized service at scale. Seamlessly continue the shopping experience by sending product details and payment links directly within the chat, Zaapi optimizes your message flow to delight customers and drive sales.
Marketing trends

5. Data Privacy

Marketing trends

As privacy concerns escalate, consumers are demanding more control over their data. A PwC survey found that 83% of consumers want greater privacy protections. In response, marketers should make privacy a top priority in 2024.

Key strategies include transparent communication of data practices, obtaining explicit opt-in consent before collecting information, and ensuring data is handled securely. Taking a privacy-first approach will be essential for building consumer trust and adhering to expanding privacy laws and regulations. The brands that give customers greater data control and peace of mind can gain a competitive edge.

6. Purpose-Driven Marketing

Purpose-driven marketing centers on articulating and promoting your company's higher aspiration beyond financial gains. According to a global study by Zeno Group, consumers are four to six times more likely to purchase from, protect, trust, and champion purpose-driven companies.

Marketing trends

It entails defining your organization's core mission to create positive change, whether social, environmental, or communal. Here are some tips on how you could start purpose-driven marketing:

  • Communicate your purpose consistently across all marketing channels and campaigns. Weave it into your brand storytelling.
  • Highlight social impact efforts like sustainability initiatives, ethical sourcing, and philanthropy partnerships.
  • Align your customer experience with your stated purpose. Walk the talk.
  • Choose marketing partners and influencers who share your purpose and values.
  • Prioritize community building and customer loyalty over hard sales. Provide value.

7. Video Marketing

Video marketing is a digital marketing strategy that utilizes engaging video content to promote products, services, or brands, aiming to capture and retain the attention of a target audience across various online platforms. According to Wyzowl Research, 92% of video marketers stated that video content yields a positive return on investment (ROI). Here are new emerging trends in video marketing of 2024:

Marketing trends
  1. Embrace Short and Snappy: As attention spans shrink, prioritize bite-sized videos like those on TikTok and Instagram Reels. They're quick, engaging, and perfect for on-the-go consumption.
  2. Interactive Gamification: Expect quizzes, polls, and choose-your-own-adventure elements woven into videos. According to Bazaar Voice, Video Marketing is effective because it taps into the same level of focus and interest that people have when playing their favorite games.
  3. Vertical Video Dominance: Given the prevalence of mobile video consumption, prioritize vertical videos tailored for seamless mobile viewing.
  4. UGC Takes the Lead: Foster a sense of trust by encouraging your audience to create and share their own videos about your brand. User-generated content is authentic, engaging, and cultivates a strong community.
  5. Video SEO Strategy: Optimize your videos for search engines to maximize visibility. Incorporate relevant keywords, craft catchy titles, and provide detailed descriptions to boost your videos' rankings and expand your audience reach.

In summary, as we enter 2024, staying abreast of emerging marketing trends is crucial for brands aiming to connect with consumers and achieve results. This blog highlights key strategies, including Voice Search Optimization (VSO), the integration of AI, influencer marketing, and the growing significance of social media and chat commerce. Data privacy, purpose-driven marketing, and the enduring effectiveness of video marketing are also vital considerations. By embracing these insights, businesses can adapt to industry changes and maintain a competitive edge in the evolving market of 2024.

Exclusive offer for new users, get a 7-day free trial.

For any inquiries, please free to contact us via
  • LINE OA: @zaapi
  • Facebook Page: Zaapi Thailand
  • Tel: 096-927-1729

Chat, Sell, Scale - The All-in-One Conversation and Commerce Hub

Latest post from Zaapi

See more articles from the expert team at Zaapi.

ทั้งหมด
All
ข้อความอัตโนมัติกับการขายออนไลน์
Tips

ข้อความอัตโนมัติกับการขายออนไลน์: เครื่องมือเพิ่มประสิทธิภาพที่ทุกธุรกิจควรใช้

ข้อความอัตโนมัติ เครื่องมือเพิ่มประสิทธิภาพในการขายออนไลน์ที่ทุกธุรกิจในยุคนี้ไม่ควรมองข้าม ว่าแต่ข้อความอัตโนมัติที่ว่านี้คืออะไรและต้องใช้งานยังไงเพื่อให้เกิดผลดีต่อร้านค้าออนไลน์คุณ ที่นี่มีคำตอบ!

Phatsawut Thalaengsat
Phatsawut Thalaengsat
Jan 15, 2025
ทั้งหมด
All
ตอบกลับคอมเมนต์เพจเฟสบุ๊คยังไงให้ไวและมีประสิทธิภาพ
Tips

ตอบกลับคอมเมนต์เพจเฟสบุ๊ค: ตอบยังไงให้ไวและมีประสิทธิภาพ?

ตอบกลับคอมเมนต์เพจเฟสบุ๊คยังไงให้ไวและมีประสิทธิภาพอย่างมือโปร เรียนรู้เทคนิคการตอบที่จะทำให้ลูกค้าประทับใจและเสริมยอดขายออนไลน์ให้โตอย่างมีประสิทธิภาพได้ที่นี่!

Oum Chawarin
Oum Chawarin
Jan 9, 2025
ทั้งหมด
All
sla คืออะไร
Tips

SLA คืออะไร ทำไมถึงสำคัญต่อคนทำธุรกิจและเจ้าของกิจการออนไลน์?

SLA (Service Level Agreement) ข้อตกลงระดับการให้บริการคือสิ่งที่ผู้ประกอบการยุคใหม่ไม่ควรมองข้าม ว่าแต่ SLA ที่ว่านี้คืออะไรกันแน่และทำไมคนทำธุรกิจต้องให้ความสำคัญ คำตอบอยู่นี่แล้ว!

Oum Chawarin
Oum Chawarin
Dec 25, 2024
ทั้งหมด
All
Dashboard คืออะไร
Tips

Dashboard คืออะไร มีประโยชน์ต่อการขายของออนไลน์และอีคอมเมิร์ซอย่างไร?

รู้จักกับ Dashboard เครื่องมือสำคัญที่ช่วยให้การขายออนไลน์และธุรกิจอีคอมเมิร์ซวิเคราะห์ข้อมูลและดูภาพรวมธุรกิจได้ง่ายขึ้น พร้อมช่วยเพิ่มโอกาสตัดสินใจได้ดีขึ้น

Oum Chawarin
Oum Chawarin
Dec 18, 2024
ทั้งหมด
All
Marketing Automation
Tips

Marketing Automation เพิ่มยอดขายออนไลน์ด้วยการตลาดอัตโนมัติ

Marketing Automation หรือการตลาดอัตโนมัติ ตัวช่วยสำคัญที่ช่วยประหยัดเวลาและทรัพยากรสำหรับธุรกิจออนไลน์ในยุคดิจิทัล มาดูกันว่ามีอะไรบ้างและต้องทำยังไงถึงจะเพิ่มยอดขายได้จริง

Oum Chawarin
Oum Chawarin
Nov 26, 2024
ทั้งหมด
All
AI คืออะไร
Tips

AI คืออะไร ใช้งานกับธุรกิจออนไลน์อย่างไรให้มีประสิทธิภาพ?

AI เทคโนโลยีสุดล้ำสำหรับธุรกิจออนไลน์ในยุคดิจิทัล ทำความรู้จักกับเครื่องมือชั้นสูงนี้พร้อมล้วงลึกเคล็ดลับการใช้ AI ให้เกิดประโยชน์ต่อธุรกิจออนไลน์ของคุณมากที่สุดได้ที่นี่!

Oum Chawarin
Oum Chawarin
Nov 13, 2024
ทั้งหมด
All
ระบบขายของออนไลน์
Tips
Business

ระบบขายของออนไลน์ คืออะไร? คู่มือเลือกตัวช่วยสำคัญของธุรกิจยุคดิจิทัล

ระบบขายของออนไลน์คืออะไร ส่งผลดีต่อธุรกิจคุณอย่างไร ค้นพบคำตอบพร้อมล้วงลึกคู่มือเลือกตัวช่วยสำคัญสำหรับธุรกิจออนไลน์ของคุณในยุคดิจิทัลนี้!

Oum Chawarin
Oum Chawarin
Nov 5, 2024
ทั้งหมด
All
แชทกับ ai เลย!
Tips

แชทกับ AI เลย! เทคนิคการใช้ปัญญาประดิษฐ์สื่อสารเพื่อยอดขายที่ปังขึ้น

รู้จักแชทกับ AI หรือ แขทบอท AI ตัวช่วยอัจฉริยะแห่งยุคที่มีบทบาทสำคัญต่อร้านค้าออนไลน์ ช่วยเสริมพลังการสื่อสารกับลูกค้า และเพิ่มยอดขายให้ธุรกิจออนไลน์ของคุณอย่างมีประสิทธิภาพ

Oum Chawarin
Oum Chawarin
Oct 29, 2024
ทั้งหมด
All
Email Marketing คือ
Tips

Email Marketing คืออะไร จำเป็นกับการขายของออนไลน์อย่างไร?

Email Marketing คืออะไร ทำไมร้านค้าและธุรกิจออนไลน์ต้องให้ความสำคัญกับกลยุทธ์การตลาดนี้ ทำความรู้จักและล้วงลับเคล็ดลับการตลาดผ่านอีเมลแบบปังๆ ได้เลยที่นี่!

Oum Chawarin
Oum Chawarin
Oct 22, 2024
ทั้งหมด
All
Affiliate Marketing คือ
Tips

Affiliate Marketing คืออะไร ทำไมแบรนด์และร้านค้าออนไลน์ต้องให้ความสำคัญ

เรียนรู้เกี่ยวกับ Affiliate Marketing กลยุทธ์การตลาดที่ช่วยเพิ่มยอดขายและขยายตลาดออนไลน์ได้อย่างมีประสิทธิภาพ มาดูว่าทำไมแบรนด์และร้านค้าออนไลน์จึงควรให้ความสำคัญกับการตลาดรูปแบบนี้

Oum Chawarin
Oum Chawarin
Oct 11, 2024

Start your 7 day free trial today

Supercharge your chat commerce with Zaapi

Start for Free
641dc9b830ad...ent-bg1