Zaapi vs. Omnichat: The Better Choice for E-Commerce Sellers with Smarter Automation
Choosing the right chat and automation platform can make or break your e-commerce growth. In this comparison, we look at how Zaapi and Omnichat differ across key areas that matter most to online sellers—such as marketplace integration, automation tools, AI features, and analytics. If you're selling on Shopee, Lazada, or social platforms, this breakdown will help you decide which tool better supports your business goals.

When it comes to chat solutions, not all platforms are built with e-commerce sellers in mind. While Omnichat offers general customer messaging features, it often falls short for businesses that need deep automation and sales-focused tools. For serious online sellers looking to scale, every message should work toward a conversion—and that’s exactly where Zaapi stands out.
Zaapi was built from the ground up to help e-commerce brands sell smarter. With automated workflows, AI-powered chatbots, and seamless integrations across platforms like Facebook, Instagram, LINE OA, Lazada, and Shopee, Zaapi empowers you to engage customers, close sales faster, and scale without extra headcount.
In this comparison, we’ll dive into how Zaapi gives e-commerce sellers a true competitive edge over Omnichat—so you can spend less time managing messages and more time growing your business.
When comparing Zaapi with Omnichat, several key differences stand out—especially for online sellers looking to scale efficiently across platforms like Shopee, Lazada, and social channels. Here's how Zaapi sets itself apart:
1. Shopee and Lazada Integration
Zaapi offers native integrations with both Shopee and Lazada, allowing sellers to manage orders, customer chats, and inquiries from marketplaces alongside social platforms in one unified inbox. In contrast, Omnichat currently does not support Shopee or Lazada integration, which can be a limiting factor for sellers focused on Southeast Asia’s largest e-commerce channels.
2. Transparent Pricing
Zaapi provides clear and upfront pricing on its website, helping businesses of all sizes make informed decisions quickly. Omnichat requires prospects to contact sales for pricing details, which can slow down the evaluation process and create uncertainty—especially for small businesses looking for predictable costs.
3. Automation Capabilities
Zaapi includes a powerful Flow Builder that allows users to create advanced automation workflows tailored to their sales funnel and customer journey. On the other hand, Omnichat’s automation features are more basic, focusing mainly on standard auto-replies and simple triggers, which may not be sufficient for businesses aiming to personalize and scale their customer interactions.
4. AI-Powered Agent Support
Zaapi comes equipped with an AI Agent that can automatically respond to customer queries, suggest products, and guide users through a sales process—all with minimal setup. Omnichat does not currently offer AI agent capabilities, leaving users to rely solely on manual or rule-based automation.
5. Cohort Tracking Analytics
Zaapi’s dashboard includes cohort tracking that helps businesses analyze customer behavior over time—such as how different groups of users engage or convert after specific campaigns or interactions. Omnichat does not currently offer cohort analysis, which can make it harder for sellers to measure long-term customer retention and the impact of marketing strategies.
Source
- https://www.omnichat.ai/pricing/
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