Zaapi vs. Freshchat: More Sales, Less Effort with Chatbot AI Automation

If you're running an online business, every message counts—and so does your time. Choosing the right chat platform can make the difference between a missed opportunity and a loyal customer. While Freshwork (Freshchat) has made a name for itself with basic live chat tools, it’s clear that today’s fast-moving e-commerce world demands more.

That’s where Zaapi steps in. With AI-powered chatbots, advanced automation workflows, and a platform designed specifically for online sellers, Zaapi doesn’t just help you manage conversations—it helps you drive more sales with less manual effort. In this article, we’ll break down how Zaapi outperforms Freshchat in the areas that matter most: automation, e-commerce integration, and smart selling.

Let’s explore why more sellers are making the switch from Freshchat to Zaapi—and how you can too.

	Zaapi	Freshchat
Omnichannel Capabilities (logo)
Social Media Omnichannel Capabilities (list)	Facebook, Instagram, Whatsapp, LINE	Facebook, Instagram, Whatsapp, LINE
E-Commerce Omnichannel Capabilities (list)	Shopee, Lazada, Tiktok Shop	Tiktok Shop
Marketing and Sales Automation
Chatbot Automation Workflows	✅ Easy-to-use	⚠️ Basic Automation ONLY
Workflow Automation & AI Agent	Starting at $98/month ✅ Unlimited Workflows	Pricing not disclosed ⚠️ Basic Automation ONLY
AI Assisted Message Drafts	✅ Available	❌ Not Available
AI Knowledge Sources	✅ Document uploads and web resources	❌ Not Available
Customer Support
Customer Support	✅ Available	✅ Available
Pricing
Entry	Basic: Starting at $13 per month 1 user ($9 per additional user) 5,000 contacts ($0.005 per additional contact) No Workflows	Pricing not disclosed: Requires contact for specific pricing details.

When comparing Zaapi and Freshchat (by Freshworks), the differences become especially clear for online sellers who rely on affordability, platform compatibility, and automation. Here’s a closer look at where Zaapi stands out:

1. More Flexible and Affordable Pricing

Freshchat’s unified inbox starts at $19 per agent/month, and charges $100 for 5,000 contacts—that’s $0.02 per contact. In contrast, Zaapi offers more scalable pricing:

• Just $13/month base,
• $25 for 10,000 contacts ($0.005 per contact),
• And only $12 per agent/month.

This makes Zaapi significantly more cost-effective for growing businesses managing large contact lists or scaling their teams.

2. E-Commerce Platform Compatibility

Unlike Freshchat, Zaapi supports Shopee and Lazada, which is a major advantage for Southeast Asian sellers. Freshchat does not offer integration with these leading e-commerce platforms, limiting its usability for omnichannel retail.

3. Smarter Automation at a Lower Price

Freshchat’s automation is limited to round-robin assignment, which is only available at $49/agent/month. On the other hand, Zaapi’s basic automation tools—including auto-assign, autoresponders, and rule-based triggers—are available starting at just $19/month, with agent pricing at $20/month. This allows businesses to streamline workflows without jumping to premium tiers.

4. Advanced Flow Builder Included

Freshchat lacks a visual Flow Builder for setting up custom conversation flows. Zaapi includes a built-in drag-and-drop Flow Builder, enabling sellers to design personalized chat journeys for lead capture, customer service, or order automation—without needing coding skills.

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Source

- https://www.freshworks.com/live-chat-software/pricing/

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Whether you're just starting out or scaling fast, Zaapi’s Flow Builder and AI chatbot features are built to help you sell smarter. Try it free for 7 days!

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Need Help?

Got questions about Flow Builder or AI automation? Reach out via: Contact us or Book a demo

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Zaapi helps you unify, automate, and scale your customer chats—all in one place.

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