Where to Sell Online for Free? 8 Platforms to Start Your Online Store with Zero Cost

Starting an online business doesn’t always require a big budget. In fact, there are plenty of free platforms where you can list and sell your products online. Whether you're new to e-commerce or just looking for additional channels, these 10 free online selling platforms can help you reach more customers and grow your business effectively.

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1. Lazada

Lazada is a household name when it comes to e-commerce in Southeast Asia. It’s trusted by millions of buyers and sellers, and best of all—you can open a store for free. The platform supports seamless transactions through its website and mobile app, offering features like secure payments, warehousing, and delivery.

Pros:

• Free to register and list products
• Strong brand trust
• Regular promotions and campaigns

Cons:

• High competition from both small sellers and big brands
• Additional costs may apply to promote your listings for visibility

2. Shopee

Shopee is another major player in the e-commerce space and a favorite among both sellers and shoppers. Like Lazada, Shopee allows free store setup and provides buyer incentives like discounted shipping.

Pros:

• Safe and reliable payment system
• Regular promotions
• Shipping subsidies for sellers

Cons:

• Intense competition
• Extra charges for promotion
• Additional fees for Shopee Mall sellers

3. ENNXO

Originally focused on secondhand goods, ENNXO is quickly growing as a general online marketplace. It features everything from cars and condos to mobile phones and collectibles. Listing items is simple via its website or app.

Pros:

• Free and user-friendly platform
• Broad buyer reach
• Constant updates and new features

Cons:

• Still gaining popularity compared to giants like Lazada or Shopee

4. PantipMarket

Did you know that Pantip, Thailand’s beloved discussion forum, has its own marketplace? PantipMarket lets you list products ranging from real estate to collectibles—all for free.

Pros:

• Easy signup using Facebook, Google, or Twitter
• Support team available for help with listings

Cons:

• Primarily suited for secondhand goods
• Not ideal for new product sellers

5. TARAD

TARAD.com is a long-established platform that supports both free and paid storefronts. It also offers training resources to help beginners understand e-commerce and marketing.

Pros:

• Suitable for both beginners and experienced sellers
• Educational courses and marketing tools available
• Free or paid storefront options

Cons:

• Highly competitive due to the platform’s popularity

6. LINE MyShop

LINE MyShop integrates directly with LINE Official Accounts, allowing sellers to create a free online storefront. It comes with backend tools for inventory and customer management—all with no monthly or annual fees.

Pros:

• Free setup and usage
• Built-in audience from LINE OA
• Robust seller tools

Cons:

• Steeper learning curve for first-time sellers

7. eBay

eBay started as an auction site but is now a global marketplace for new and used goods. Sellers benefit from free listings and insights into customer behavior and trends.

Pros:

• International reach
• Useful seller analytics

Cons:

• Requires linking a credit card to open a seller account
• Platform charges a fee when items sell

8. Amazon

As the world’s largest e-commerce platform, Amazon allows you to sell internationally—including in Thailand. They even offer fulfillment and shipping services to help you scale.

Pros:

• Sell in multiple countries
• Fulfillment by Amazon available

Cons:

• Must compete with international sellers
• Requires deep understanding of target markets

Final Thoughts

While these platforms offer free ways to sell online, the key to long-term success is diversification. Relying on just one platform limits your reach. To maximize your sales potential, consider establishing a presence across several platforms—plus creating your own online store to maintain control and build your brand.

However, don’t spread yourself too thin. Choose platforms that match your target audience and align with your available time and resources. Consistently updating your listings and promptly responding to customer chats are crucial for success.

And if you’re selling across social media and multiple e-commerce channels, managing customer messages can quickly become overwhelming. That’s where Zaapi can help.

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