Automated Replies: How to Auto-Respond to Facebook & Instagram Comments and Pull Chats into Inbox with Marketing Automation
Discover how to automatically respond to comments and pull chats into your Facebook and Instagram inbox using Zaapi. Increase your sales with chatbots and marketing automation that helps your business respond faster and sell smarter.
Running an online store on Facebook or Instagram often means one thing: handling a flood of comments and messages—especially during promotions or ad campaigns. If you can’t keep up or forget to follow up, you’re likely losing potential customers—and sales. The good news? Marketing automation can help ensure you never miss a sales opportunity again.
This article introduces you to marketing automation and how it can power your online business using chatbot systems that auto-reply to comments on Facebook and Instagram and pull those chats directly into your inbox—helping you close more sales faster and more efficiently.
What Is Marketing Automation?
Marketing automation refers to the use of software tools to manage repetitive tasks such as replying to comments and messages, sending emails or LINE messages, notifications, or even delivering discount coupons to customers—automatically. The benefits? It saves time, reduces human error, and boosts the productivity of your admin and sales teams.
For online selling via Facebook and Instagram, chatbots and auto-reply systems are essential tools in marketing automation. They're especially valuable for businesses that receive a high volume of daily comments or DMs. By automating responses, your team can focus on what really matters—delivering value and closing deals. And the faster you respond, the more likely customers are to buy.
Why Automatically Reply to Comments and Pull Chats into Inbox?
Wondering why your business should care about auto-replying to Facebook and Instagram comments—or why it’s worth automatically pulling those comment threads into your inbox? Here are 3 key reasons you shouldn’t overlook:
1. Increase Your Chances of Making a Sale
When a customer comments “Interested” or “More details” on a Facebook or Instagram post but doesn’t get a quick response, they’re likely to move on—to your competitors. Today’s customers expect speed. Pulling those chats into your inbox and auto-replying helps you follow up instantly—turning comments into conversions.
2. Save Time & Eliminate Repetitive Tasks
Instead of manually replying to each comment on every post, automation lets you pre-set chatbot replies and let the system handle it for you. That means you save valuable time and reduce repetitive admin tasks. No more answering the same questions over and over—your chatbot has it covered.
3. Boost Brand Credibility
When your business replies quickly and professionally, customers see you as reliable and ready to serve. This builds trust and enhances your brand image. And when customers trust you, they’re far more likely to buy from you.
How to Set Up Auto-Replies & Pull Chats into Inbox with Zaapi
If you're using Zaapi to sell online, you can directly connect your Facebook and Instagram accounts to enable marketing automation.
Try Zaapi For Free & Power Up Your Chat Commerce
Steps to Set Up Auto-Replies and Chat Inbox Integration:
1. Log in to Zaapi
Sign into your Zaapi account. If you don't have one yet, you can register at www.zaapi.com.
2. Connect Your Facebook and Instagram Accounts
Once logged in, connect your Facebook and Instagram accounts to Zaapi.
3. Go to “Prebuilt Automations”
From the left-hand menu, select “Prebuilt Automations” and click “Create New Automation” in the top-right corner.
4. Choose Your Automation Type
Select either “Reply to Facebook Comments” or “Reply to Instagram Comments.”
5. Set Conditions and Responses
Customize your message and choose whether to reply to all posts or just selected ones. You can also define keywords such as “Interested” or “Details” to trigger specific automated replies.
Sample Reply:
“Thanks for your interest! Feel free to send us a message, or click the link below to learn more 👇”
6. That’s It!
Your automation is ready to go! From now on, every comment across your platforms will be managed and replied to instantly.
7. Use with Flow Builder
If you want to close sales even faster, try Zaapi’s Flow Builder to create chatbots that guide customers step by step. As soon as someone comments on your post, the bot can engage automatically and:
- Recommend products
- Let users select products
- Send payment links
- Provide shipping updates
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Learn more and watch our Flow Builder in action here:
- What is a Chatbot? (YouTube Demo)
- Introduction to Flow Builder (How to Build an AI Chatbot Without Coding)
How Much Does Auto-Reply Cost on Zaapi?
To use the auto-comment and message features on Facebook and Instagram, you'll need a Pro Package or higher—starting at just 640 THB/month.
See more pricing details here:
How Do Chatbots & Flow Builder Increase Sales?
Zaapi's chatbot and Flow Builder go beyond simple auto-replies—they’re powerful marketing automation tools that drive revenue. For example:
- Follow-up with inactive customers: If a user stops replying mid-chat, the bot can follow up automatically to re-engage them.
- Recommend related products: Upsell and cross-sell based on customer interest to increase cart value.
- Personalize the experience: Tailor messages for different customer segments to create a more personal connection that builds loyalty and drives conversions.
Start Using Marketing Automation with Zaapi Today
Automated replies and inbox integration aren’t just convenient—they’re a game-changer in today’s competitive online market. With tools like Zaapi’s chatbot and Flow Builder, you can turn everyday comments into real sales—fast.
No matter what you sell—clothing, supplements, beauty products, or services—fast, consistent communication is key to closing more deals. Don’t let your competitors steal your sales. Start leveraging marketing automation now.
Try Zaapi For Free & Power Up Your Chat Commerce
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