12 TikTok Marketing Strategies to Stand Out and Be Memorable in 2025

TikTok Marketing is something modern businesses simply cannot afford to overlook. Over the past few years, TikTok has emerged as an incredibly fast-growing video platform, with trending videos often racking up millions of views. 

This means that the more people who see your business's videos, the greater your potential for revenue. To help modern sellers like you adapt to this trend, we've compiled 12 TikTok Marketing strategies designed to make your shop or brand stand out and be memorable:

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1. Get Familiar with TikTok 

Before diving into TikTok marketing, it's crucial to have a solid understanding of the platform itself. TikTok marketing differs significantly from other social media marketing channels like Facebook and Instagram, primarily due to its unique trends, features, and user behavior.

Take the time to observe the platform by:

• Learning how to use it. 
• Exploring its features.
• Identifying popular video formats and types.
• Keeping up with trending music.
• Noting the hashtags used by various businesses and brands.
• Studying the principles of video ranking and display (TikTok Algorithm).

This foundational knowledge will help you plan content, hashtags, and engagement strategies more effectively to reach your target audience.

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2. Identify Your Target Audience

A simple question: “Who is your target audience on TikTok that you want to see your products and services?”

Answering this will simplify everything significantly. Therefore, before you start creating content, research the user groups who might be interested in your shop or brand.

Generally, the majority of TikTok users fall into the 18-24 age group, followed by 13-17 and 25-34 year olds. However, don't forget to also study your target audience on other social media platforms. This will allow you to compare and see which groups you can reach on TikTok.

Once you know who your target audience is, begin researching the types of content they are likely to enjoy and engage with. Then, you can start planning your content strategy.

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3. Study Your Competitors

Are your competitors on TikTok? If so, and you don't have an account yet, you might be missing out on significant opportunities. However, if there aren't many competitors on the platform, your shop has a definite chance to gain more recognition.

Observe 3-5 competitors and analyze their content styles and customer engagement methods. See what works for them, then gradually adapt those insights for your own shop. 

List out each competitor's strengths and weaknesses, and identify opportunities for your business. Following this will ensure you create unique content, grow your followers, and attract new customers.

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4. Set Goals Aligned with Business Objectives

While TikTok might seem like a platform focused on entertainment, it's crucial not to create content without a clear objective. Strive to design your content and platform goals to align with your overall business objectives.

Whether you're planning to reach new target customers, enhance brand image, build brand awareness, or foster customer relationships through engagement rates, your goals should be reasonable and achievable – neither too easy nor too difficult.

Fortunately, TikTok offers insightful analytics features that provide crucial data to help you plan content that resonates with your followers and set subsequent goals.

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5. Post Consistently

TikTok Marketing, much like other social media marketing platforms, thrives on consistency. You should have a clear schedule for posting video content. Think of it like your daily event calendar, but instead of personal events, it's dedicated to your content posts.

Determine how many times you'll post per week and stick to it regularly to maintain consistent customer reach. By following this, your shop will undoubtedly gain more followers.

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6. Track Your Results

Analytics are a vital tool for TikTok marketing, providing all the necessary data such as video views, follower count, audience demographics, and much more. This information helps you gauge whether your content strategy is effective and how to refine it to better resonate with your followers. Therefore, you should review your insights monthly.

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7. Experiment with New Things 

When it comes to TikTok content, there are no rigid rules. New trends emerge constantly on the platform, so your shop should always be experimenting with new ideas and creating content that aligns with current trends to boost visibility and build brand awareness simultaneously.

If an experiment doesn't yield the desired results, learn from the mistakes and devise a new content plan. Don't dwell on disappointment for too long. 

Furthermore, your shop's content should be creative, entertaining, and distinctive. Crucially, staying current with trends is key to succeeding in TikTok Marketing.

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8. Utilize Hashtags

Hashtags significantly aid businesses and brands in TikTok marketing, especially trending hashtags. They help your videos appear higher in search results, thereby boosting views. Therefore, you should prioritize keyword usage heavily when creating video content on this platform.

Many shops and brands tend to include trending hashtags in their captions, but it's not always necessary, especially from a marketing perspective. Instead, you should only select the hashtags you truly need. This can be done easily by studying various videos that use the same hashtags, then observing their view counts and trends. From there, determine how you can adapt and differentiate your brand or shop's approach.

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9. Leverage Influencer Marketing

Another indispensable TikTok Marketing technique is utilizing influencers to promote your shop's products and services. It's crucial to select influencers who align well with your brand to effectively communicate with their followers and your target audience, ultimately leading to sales. 

For example, a cosmetics brand should collaborate with beauty bloggers or makeup artists. For a fitness brand, health and wellness influencers are a natural fit. And for restaurants, general lifestyle influencers can be effective, and so on.

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10. Use Effects to Create Content

One key differentiator for TikTok compared to other social media platforms is the ability to create video content using effects. While some might think effects don't contribute much to marketing, they are incredibly effective at boosting video views. 

Consider this: if you were a customer and saw a video with cool effects, wouldn't you be more inclined to click on it? Therefore, leverage this feature to increase your video views. Once you've chosen your effects, ensure your cover image is equally captivating and appealing.

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11. Emphasize Fun and Humor

Fun and humor are what make your followers happy and bring a smile to their faces, making them a crucial content strategy for TikTok. 

The advantage is that even if a video is for a shop or brand, if it's engaging enough and includes a little storytelling, people will definitely watch it to the end.

To further increase views, create content that is relevant and specific to your followers and target audience. This way, you'll have entertaining content that helps your brand gain recognition simultaneously.

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12. Engage and Interact with Followers

Dedicate time to interact and engage with follower comments to make them feel valued and show that your shop is responsive and open to all feedback. If you don't have many comments in the initial stages of content creation, you can try these small techniques:

• Follow other users, especially celebrities, influencers, or well-known personalities.
• Comment on other users' videos. 
• Like other users' videos. 
• Create trends or content that aligns with current trends.
• Tag users in comments to interact or converse.

Power up your chat commerce with Zaapi's All-in-one Inbox and Automation features to manage your TikTok interactions seamlessly. You can also leverage Zaapi's AI Agent to handle routine inquiries.

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Conclusion

These TikTok Marketing strategies will help elevate your shop, making it more appealing and memorable to your audience. They'll also help you gain new followers and boost sales. If you have any additional great tips, feel free to comment below!

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