Top 10 Chatbots for Online Sellers: Boost Sales and Customer Service in the Digital Era

In today’s fast-paced digital marketplace, competition among online businesses is fiercer than ever. To stay ahead, fast response times and seamless customer service are no longer optional—they're essential. One of the most effective tools helping businesses achieve this is the chatbot—an automated messaging system that can respond to customer inquiries instantly, 24/7.

If you're looking for the right chatbot to support your online store, this article will walk you through 10 of the most popular and trusted chatbot platforms in Thailand. Whether you’re a beginner or scaling your business, there’s a solution here that fits your needs.

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1. Zaapi Chatbot

Zaapi is an all-in-one platform built for online sellers. It comes with a built-in AI chatbot and a unified chat inbox that consolidates messages from channels like Facebook, Instagram, LINE OA, WhatsApp, TikTok, Shopee, and Lazada.

Key Features:

• AI chatbot that answers product questions and automates orders
• Unified inbox for all channels
• Easy-to-set welcome messages and FAQs
• AI-powered virtual assistant available 24/7
• Prebuilt templates or custom workflow builder for automation
• Broadcast features for targeted sales campaigns
• Chat analytics dashboard with sales performance insights

Best For: Beginner to mid-sized online sellers who want a simple, integrated solution
Pricing: Free 7-day trial, plans start at $13/month

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2. ZWIZ.AI

ZWIZ.AI is a Thai-developed chatbot platform that’s widely used by local businesses thanks to its ease of use and Thai language support.

Key Features:

• AI chatbot trained in Thai language and context
• Auto-response and customer data collection
• Supports Facebook, LINE OA, Instagram, TikTok, WhatsApp
• Built-in CRM and broadcasting tools

Best For: Businesses focused on customer support and lead nurturing
Pricing: Free trial available, paid plans start around 500 THB/month

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3. Wati.io

Wati specializes in WhatsApp Business API and is ideal for businesses with a strong customer base on WhatsApp.

Key Features:

• Official WhatsApp Business API integration
• Bulk messaging and automation workflows
• Multi-agent support and post-sale notifications
• Integrates with tools like Shopify, HubSpot, Zapier

Best For: Businesses targeting international customers or WhatsApp users
Pricing: Free trial available, starts at $49/month

4. SleekFlow

SleekFlow is an enterprise-grade platform that offers advanced automation and multichannel support in one dashboard.

Key Features:

• Unified inbox for Facebook, LINE, Instagram, WhatsApp
• Advanced automation workflows
• In-depth analytics and customer insights
• Integration with Shopify, WooCommerce, and CRM tools

Best For: Medium to large businesses with professional sales workflows
Pricing: Free trial available, starts at ~$200/month

5. Chatfuel

Chatfuel is a global chatbot builder best known for its drag-and-drop interface and Facebook Messenger support.

Key Features:

• Visual bot builder (no coding required)
• Ready-made templates for various business types
• Supports Facebook, Instagram, WhatsApp
• API integrations with Shopify, Zapier, Google Sheets
• Broadcast messaging

Best For: Facebook-centric businesses with development support
Pricing: Free trial available, starts at $23.99/month

6. ManyChat

ManyChat is a popular chatbot platform for Facebook and Instagram, offering powerful automation tools and third-party integrations.

Key Features:

• Automated broadcasts across Facebook, IG, WhatsApp, TikTok
• Lead capture and conversion flows
• Integrates with Shopify, Stripe, and more
• Supports creators, ecommerce stores, and agencies

Best For: Facebook-first businesses and influencers
Pricing: Free trial available, starts at $15/month

7. BOTNOI

BOTNOI is a homegrown Thai chatbot platform offering simple yet effective tools for local businesses.

Key Features:

• Automated responses in Thai
• Customizable bot flows
• Easy-to-use BOT Builder interface
• Supports Facebook, LINE OA, WhatsApp

Best For: Small to mid-sized businesses seeking simplicity
Pricing: Starts at 149 THB/month

8. LINE OA Chatbot (Official LINE Messaging API)

If LINE is your primary sales channel, the LINE Messaging API allows you to build robust chatbots tailored for Thai audiences.

Key Features:

• Customizable Rich Menus and auto-responses
• CRM integration and customer segmentation
• Flex Message templates for rich interactions
• Profile-based customer data collection

Best For: Thai businesses targeting LINE users
Pricing: Free usage tier available; scalable packages based on usage

9. Respond.io

Respond.io is a multichannel platform that combines automation with human support, ideal for large teams handling many conversations.

Key Features:

• Supports LINE, WhatsApp, Facebook, IG, and more
• Auto-responses and admin assignment
• Advanced analytics and team performance tracking
• Integrates with Zapier, HubSpot, Salesforce, and more

Best For: Businesses managing large sales or support teams
Pricing: 14-day free trial, plans from ~$100/month

10. Botsify

Botsify offers a simple chatbot builder with drag-and-drop functionality and seamless handoff to human agents.

Key Features:

• Drag & drop builder
• AI-powered templates
• No programming needed
• Handles complex conversations

Best For: New businesses seeking an easy chatbot solution
Pricing: Starts at $49/month

How to Choose the Right Chatbot for Your Business

Before committing to a chatbot platform, consider these factors:

• Main sales channels: LINE, Facebook, IG, WhatsApp, TikTok, Shopee, Lazada?
• Budget: How much are you willing to spend monthly?
• Product/service complexity: Does your offering require detailed conversations?
• Team size: Do you have support staff or need full automation?
• Need for extras: Do you require CRM, broadcasts, analytics?
• Growth potential: Can the chatbot scale with your business?

If you're just getting started and want a powerful yet user-friendly platform designed for the Thai market, Zaapi is an excellent choice. It combines chatbot automation, a unified inbox, and customer analytics into one simple interface—no coding or complexity required.

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Ready to Try It Out?

New to chatbots? Start with a free plan and upgrade as your business grows. With the right tools in place, you’ll be closing more deals, delighting customers, and running your store like a pro.

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🎁 Special Offer: Try Zaapi FREE for 7 Days
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Need Help Choosing the Right Chatbot?

Got questions about Flow Builder or AI automation? Reach out via: Contact us or Book a demo

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Zaapi: Your all-in-one AI chatbot platform for seamless chat across every sales channel.

Sources:

• https://zwiz.ai/th
• https://www.wati.io/
• https://sleekflow.io/
• https://chatfuel.com/
• https://manychat.com/
• https://botnoigroup.com/th/
• https://linedevth.line.me/th/messaging-api
• https://respond.io/th
• https://botsify.com/
• https://www.iplandigital.co.th/facebook-marketing/top-10-ai-chatbot/
• Thank you to Freepik for the image

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