It's no secret that mobile usage is on the rise. In fact, stats showed that in 2021, more than 54% of internet traffic came from mobile devices. And this percentage is expected to rise in 2022.
If you're an e-commerce store owner, that statistic should worry you. Why? Because if your store isn't mobile-friendly, you're missing out on a lot of potential sales.
This blog post will discuss nine reasons why your e-commerce store needs a mobile application in 2022. Keep reading to learn more!
Improved Brand Acknowledgement
Mobile e-commerce apps let you take your business to the next level. Not only will you reach a wider audience, but new mobile tech has also leveled the playing field for your business.
Mobile shopping is the future, and all brands want to be present there. Utilizing a mobile app for your e-commerce platform will make it easier to connect with their audience. More and more consumers spend lots of time on their mobile devices, which is why brands create ever-innovative things we can buy.
The design of apps for smaller screens has caused immense user irritation. This leads to a bad user experience, as users will likely abandon the app if it takes more than a few seconds to download.
That's why it is also essential for brands to design their mobile app with quality in mind to provide users with the most seamless experience.
Boosted Customer Experience
Customers today look for consistency and a customized experience while they interact with brands. Therefore, your overarching digital strategy should include more than just websites. Consider mobile apps if you want your customers to be more engaged and eager to buy from you.
Machine Learning, Artificial Intelligence, Augmented Reality, Virtual Reality, etc., can be incorporated into your mobile e-commerce app. This way, you can collect insights on what your users want and help you understand their needs better.
Once you know your customers' needs and wants, you can offer them a more personalized experience and increase conversions.
Enhanced Visitors' Engagement
Customers are accessing your content on many different devices, including their phones. By integrating features of the phone with your application, you can increase engagement and simplify navigation.
GPS
It serves two purposes. First, you do not have to enter the recipient's address manually after shipping details because it can be automatically geotagged. Second, it permits the application to fetch the location of the user.
Microphone
This makes it easier for users, as they somewhat 'verbalize' what they're looking for a bit more before just clicking a link. It also saves them a step in the process of going through all of those search results.
Camera
Many retailers now allow people to upload images of their purchases directly via social media with an app. This helps you showcase your products more realistically and increase the chances of a successful sale.
Improved Customer Loyalty
As people are spending more time on their mobile phones, your brand needs to offer product and contact details so they can stay in touch. In addition, you can inspire them to purchase by highlighting the benefits of your products.
Maintaining your brand's appeal on a mobile device is key to keeping customers. In addition, by keeping the design fresh and intuitive, you become more identifiable on the go.
Furthermore, you can also reconnect with your customers by providing discounts, limited offers, new collections, sales, and bonuses.
Chatbots and live chats work all day to ensure that your customers can interact with the brand quickly and easily. So make sure to use them!
Relatively Higher Conversion Rates Than The Web
Undoubtedly, mobile e-commerce applications assist in higher conversion rates. And, obviously, in the end, this is the only thing that matters as it contributes to revenue.
So, being an e-commerce business owner, you may be thinking about why you need a mobile app? The answer to that is increased conversion rates.
For example, customers want a quick, easy checkout process when they shop online. You can meet their needs with an app built to run seamlessly on their devices. As a result, your business will see increased time spent on the site, traffic coming from mobile devices, and eventually, conversion rates.
For instance, your mobile app's push notifications feature can help boost conversions.
Some e-commerce apps simplify the checkout process by storing customer data such as purchase details and shipping addresses. Also, it may use features on your smartphone or computer, such as a camera to take a picture of their products to buy it. This makes sure that the customer has a smooth experience while making a purchase.
Ultimately, this leads to increased conversions. Besides, based on the latest statistics, the mobile internet penetration in the Asia Pacific region was 23.6% in 2021. So, the chances are that you can reach a large audience via a small screen if you play your cards right.
Increased Value Of The Average order
The specific reasons why customers spend more at your store are hard to pinpoint.
But here is a list of the most common factors which could be of interest to you and valuable to the customers alike.
One-Click Ordering
The checkout process for the app is simplistic. Features like one-click ordering make it quick, easy, and hassle-free.
Push Notifications
As mentioned before, it notifies you of special discounts, sales, or when the item comes back in stock. Push notifications are an effective way for businesses to let their customers know about giveaways, deals, and other timely promotions. They also allow consumers to place orders instantly, so they don't forget.
Easy Payment
You can offer customers different options of payment methods. For example, give them the ability to add a card they would like to use for quick transactions.
In addition, the pandemic has led to an increase in the number of consumers. According to CNBC, online shoppers in Southeast Asia have increased by 70 million since the start of the pandemic. This again represents the number of consumers resent in the market that may be targeted. Putting an app into this play can amplify the efforts of businesses to maximize revenue.
Decreased Rate Of Cart Abandonment
Mobile apps fare better at the end of checkout since they have a more straightforward payment process. The system stores shipping and payment details that permit the users to checkout with just one click. Customers won't have to be distracted by anything else. Instead, they can focus on completing their purchase with minimal hassle.
Building on that, when customers don't know what they need and can't find it in a store, they usually end up leaving the store without making a purchase. Again, the desktop site would be more effective than mobile apps for this type of goal. People who can access your store through the app are likely to be dedicated customers and buy from you.
Enhanced Marketing Communication
Brands that cater to customers' needs that are always on the go will do well. Not only can they connect with their audience 24 hours a day, but they can also provide them with the information and services they need.
The use of mobile devices to buy goods and services has gone mainstream, so any business that aspires to be successful must make these devices a part of its marketing strategy. This is key to improving brand and customer interaction.
Brands should provide constant and steady involvement through mobile e-commerce to stay under customers' radars and drive sales and consumption. Mobile marketing isn't just for staying in touch with customers anymore. Use it to disseminate offers, special deals, discounts, and coupons - right when they want to buy!
More than one-third of the population in South Asia now has internet access, up from 17% in 2014. Using this increased percentage with the help of an app can help reach an untapped market.
Increased Retention Rates
Here are some excellent ways mobile apps can help you improve client retention rates.
Exclusive Content
You can use mobile apps to get offers they're looking for.
Reward System
To keep your customers coming back, you can develop a loyalty program for their visits. A favorite option is to offer certain rewards based on how often they visit. For example, they might earn points that they can later use to try and win an item or get access to special deals in the future.
Advanced Support
E-commerce brands should be committed to providing perfect customer service, which means providing customers with the opportunity to solve their tech issues. So, if they switch from the web app to the desktop version, for example, you can help them using a chatbot or other tech solutions.
Wrapping Up
So, there you have it, nine compelling reasons why your e-commerce store needs a mobile app in 2022.
Successful apps are hard to come by, but it makes your product easier to sell when you find one that does everything your company needs. In addition, the right app increases exposure and attracts more potential customers, resulting in more orders and thus greater profits.
The trend is clear, and the time to act is now. Mobile apps are no longer a luxury for online businesses – they are a necessity.
That is why you must create a mobile application for your e-commerce store and provide easy access to your customers.
In 2021, people spent $7.9 million on mobile applications, which will reach 34 billion dollars by the end of 2022.
So, this year, connect with Zaapi to build your mobile store in a few easy steps. With Zaapi, creating and managing your e-commerce store on the go has never been this efficient and affordable.
So, get started today and see how easy and profitable selling on mobile can be!
