What is a Backend System? Streamlining Your Online Business Operations

A backend system is a platform designed to help manage online stores and businesses with greater systemization. It emphasizes sales and customer service management, encompassing everything from answering customer chats, creating sales orders, summarizing details, and processing payments, to handling inventory, collecting customer information, and managing admin teams. This approach significantly boosts operational efficiency, enables faster sales closures, and provides user-friendly access. With just a mobile phone, you can stay informed with notifications wherever you are, at any time.

How Does a Backend System Help Online Sellers?

1. Accurate Stock Management: Reduce operational errors with 24/7 data updates. When customers inquire, you can instantly know which products are available, their quantity, and their status (ready for sale or not). This improves work accuracy and allows for quick customer service.

2. Efficient Order Management: Never miss a notification. Responding to chats quickly helps customers make purchasing decisions more easily. Backend systems that allow order creation and payment within the chat—without needing to leave the app to order elsewhere—simplify the process and help close sales faster before customers change their minds. Learn more about 7 techniques for efficient order management.

Currently, several backend systems are available in Thailand. Let's look at some that understand the Thai sellers' style and offer interesting features to help your business grow effectively.

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Page365

Page365 is an all-in-one backend system for managing online stores, offered free for life for online businesses. It helps manage every step of online sales, including consolidating chats from all sales channels, capturing "CF" (confirm order) comments from live streams, processing orders, handling payment channels, verifying money transfer slips, managing shipping and stock. It’s a comprehensive, easy-to-use system that also helps build trust and a positive impression for the store.

Interesting Features:

• Consolidates chats from all sales channels: Respond to customers from comments, inboxes, LINE OA, and Instagram in one place.
• Chatbot: Automated messaging system for after-hours and holidays.
• Online billing system: Provides complete details, summarizes orders, and sends bill links directly to customers' inboxes or Direct Messages.
• CF comment capturing system: Pulls all CF comments from live streams, images, videos, and text messages via chat on both Facebook and Instagram.
• Connects with leading standard shipping companies: Thailand Post, Kerry Express, BEST Express, Flash Express, J&T Express, and Ninja Van.
• Store statistics summary: Reports on sales, cost-profit of best-selling products, and shipping methods.

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Fillgoods

Fillgoods is an online store management system with diverse features catering to comprehensive sales needs. It’s a solution that helps online businesses become more professional, understanding the common needs and problems online stores face. Thus, it's considered a backend system that directly addresses issues from inventory management, order creation, order packing, and shipping—a tool that enhances business management from start to finish.

Interesting Features:

• Inventory management system: Easily manage stock automatically, helping stores plan sales effectively.
• Connects to Facebook Live and allows sharing live streams across all desired pages.
• Supports separate order creation for stores with multiple channels, avoiding confusion when retrieving order information, and remembers unlimited customer names.
• Beautifully designed shipping label printing system, reducing packing time.
• System to call for C.O.D. (Cash On Delivery) shipment pickups from home, with services from 6 partner couriers: Thailand Post, SCG Express, Kerry Express, J&T Express, Ninja Van, and Flash Express, trusted nationwide.
• Sales reports in statistical format, clearly categorized by metrics such as number of orders shipped, best-selling items, number of C.O.D. vs. transfer orders, and top-selling channels, enabling business owners to plan sales accurately.

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Zort

Zort or Zortout is a store management system or online backend system that can connect to all Marketplace platforms like Lazada, Shopee, or JD Central, as well as various social media channels and offline stores. It has all the features to help stores manage orders efficiently, save time, and reduce costs.

Interesting Features:

• Connects stores from Facebook, LINE, and TikTok; consolidates orders from Social Commerce; supports a reseller system; links to POS sales bills; and automatically updates data to the backend system.
• Shipping system designed especially for small stores, allowing choices from couriers like Flash Express, Kerry Express, Ninja Van, and others at economical prices.
• Automatic real-time stock updates across all sales channels, supports creating product sets, and can convert data to Excel files for further analysis.
• Sales reports covering stock, remaining inventory, sales figures, and daily profit-loss—essential information for every business owner.
• CRM system for storing customer data, helping to understand purchasing behavior and leverage it for business growth.

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Shipnity

Shipnity, a Thai-made backend system for online stores that helps reduce time spent per order and eliminate frustrating errors like incorrect shipments, wrong tracking numbers, erroneous order summaries, or ordering out-of-stock items. Additionally, it reports sales and important store statistics, allowing sellers to focus more on selling.

Interesting Features:

• Comprehensive order management with systematic history logging.
• Prints names, addresses, and receipts beautifully and professionally.
• Stock management system with alerts for low stock.
• The best reseller system for online stores, convenient for both resellers and store owners.
• Accounting system: Easily manage income and expenses, see sales and profits in real-time.
• Interesting statistical reports, such as best-selling provinces and revenue proportions from different sales channels.
• User system with different data access rights, helping your store grow sustainably.

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Oasys

Oasys develops backend systems in the form of Order Management Systems (OMS) and Warehouse Management Systems (WMS), suitable for online businesses of all sizes selling through more than one channel. It caters to stores selling via various channels like websites, LINE, TikTok Shop, Shopee, and Lazada.

Interesting Features:

• OMS: Manages orders quickly and systematically, consolidates stock from all platforms into one channel, prints shipping labels from the order system, allows selection of desired shipping companies, and includes a live stream management system to capture orders from comments.
• WMS: Manages warehouse inventory, connects via API to pull orders from all platforms, checks real-time stock levels, sets user permissions within the warehouse, and features a dashboard for an overview of product sales, which can be analyzed to increase store sales.

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Connect X

Connect X is a Customer Data & Marketing Platform that helps businesses avoid disruption. It can seamlessly connect with all customer databases in backend systems like POS and ERP in one place. It provides 360-degree in-depth customer data analysis, leveraging insights to create marketing campaigns, increase revenue or profit, and boost sales with Marketing Automation for maximum marketing efficiency.

Interesting Features:

• Customer Connect: Systematically analyzes and collects customer data, providing deep 360° Customer Insights for both online and offline customers, offering a complete view of the brand from all dimensions.
• Marketing Connect: Not only understands customers but responds instantly with Real-time Marketing Automation and numerous features, from creating marketing campaigns to segmenting customers for campaigns.
• Social Connect: Consolidates all customer communication channels in one place to simplify admin work, including websites, Facebook, Instagram, LINE, TikTok, and Pantip. Can connect via API to customer databases in backend systems (e.g., POS, ERP) to access all customer data in one place.
• Ads & Web Connect: Connects with websites to observe customer behavior, from when they are Unknown data or just a Cookie ID, and also measures and tracks campaigns on the website.

Conclusion

A backend system is crucial for online businesses as it helps manage operations systematically, from responding to customer chats, creating orders, and managing stock, to processing payments and shipping goods. Backend systems improve work efficiency, reduce errors, save time, and increase the chances of closing sales faster. Choosing a backend system suitable for your business is therefore important. Consider features that support all sales channels, ease of use, and the ability to respond to customer needs to help your business grow and increase sales effectively.

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Try Zaapi to Enhance Your Sales and Customer Service. Zaapi can Consolidate Chats from All Channels in One Platform: There's no need to hire multiple admins to answer chats. A backend system with a chat management program can connect to all sales channels, including social media and e-commerce platforms like Facebook, Instagram, LINE, TikTok Shop, Shopee, and Lazada. This eliminates the need to switch between apps, saving both time and reducing the number of admins required. You can explore What are the capabilities of Zaapi’s Automation feature? to further streamline communications.

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